Our three-year BSc Enterprise Management programmes share a generic first year, during which you will take seven obligatory modules from throughout the range of enterprise disciplines, providing a broad understanding of business and administration contexts and processes. Drawing on a wide range of current analysis and using a variety of assessment strategies (including case analyses, group position play and individual critical research), the module seeks to develop key skills of adaptation suited to the international workplace in the 21st century.
The module offers college students with a complete understanding of socially accountable advertising and marketing and shopper behaviour and will reveal how advertising and shopper behaviour rules can be used to deal with social points (similar to smoking, unhealthy consuming, and so forth), help non-revenue organisations, aid sustainability, assist government coverage improvement and benefit consumer welfare.
Goal: The aim of this module is to determine a foundation for the study of business administration; and to develop the learner’s understanding of the idea of strategic management and of the particular management tasks (planning, organising, management, control).
Students can expect to realize knowledge of the totally different areas of a business and the way they function together in addition to strategy and administration skills. It exposes college students to numerous fields of business administration corresponding to Human resources, advertising, strategic administration, finance, and accounting.
As any business school graduate is aware of, networking is a major a part of the finding out course of, in spite of everything. Business and management degrees deal with how organisations operate – what they do, their styles of administration and their enterprise methods.