Just as is any place in the world, business communication is essential while carrying out business activities in Denmark. We are in an era of business globalization, in which companies are operating in diverse parts of the world and employees are from various regions and cultures. With such diversities, anyone in business needs to understand the business communication cultures of diverse countries. As far as Denmark is concerned, a key aspect is the country’s business is punctuality. Particularly, this involves attending meetings on time. If there is an unavoidable circumstance that may cause a delay, always make a call before communicating. The Danes are also hardworking, which means that each minute spent on the job should be used effectively to ensure productivity. If you need a loan to start a business in Denmark, you can always use national review sites such as Danskeanmeldelser.dk to find a reliable money lending service. You can also try out bankly. Below are general aspects of business communication and etiquette in Denmark.

Dressing Etiquette
An imperative aspect when it comes to Denmark’s business etiquette is being mindful of the dress code.  Danes express their informal attitude in a relaxed but still conservative dress code. It is common to find most business people in a suit and a tie. However, you can still find some in casual clothing, but it is less frequently, and when it happens, it is most probably with meeting with contact they are already aware of. Women dress code is relatively casual. However, it is always important to pay attention to your clothing choice when it comes to a new job. The safest and easiest way to dress when working in  Denmark is to have a polished yet understated look. Generally, ensure that you are well dressed and have a professional look. Cleanliness is very important. Compared to the US, suits are not that common in Denmark. Nonetheless, while having business meetings with high ranking executives have a suit.  women often wear pantsuits while going to work.

Gift giving and Business etiquette
When doing business, gifts aren’t common in Denmark. However, if it’s an invitation to a person’s private home, you should carry a bottle of wine or flowers. In contrast with some other countries in Denmark, it’s okay to carry rose gifts for your host or hostess. However, avoid giving white roses as Danes associate this colour with mourning. Flower gifts should always be rapped. Other important gifts you can consider include desk items with your company’s logo or a box of chocolate.

Non-Verbal communications.
In Denmark, handshakes are a form of greeting that is accepted among all, whether with women, children or men. With the coronavirus pandemic, however, you need to confirm whether there’s an alternative. Shaking hands is done on arrival and when departing from a meeting. While shaking hands, maintain eye contact and have a short but firm handshake. In contrast with the US in Denmark, men don’t stand when a woman leaves or enters a room. While it is okay to exchange business cards, there isn’t a single correct procedure for this. The information on the business card should be the postcode and the company’s street address and contact information. In the Danes business culture, meetings are the most common way that people can keep updated.  The general conduct of meetings is keeping things simple as well structured, particularly short meetings with less paperwork.

Nonetheless, it is imperative to have an agenda written to be followed and that important agreement in the meetings are recorded in written form. It is also essential to know Danes highly value the integrity of their body and keep 30 centimeters minimum distance. Avoid touching people inappropriately.

Face to Face communications
Business communication with the Danes is informal and is characterized by goodwill and humour. It is thus vital to make sure that you maintain a low-key and modest approach. Rarely do Danes promote their own skills or themselves, instead is common for persons to underplay their qualification and roles. With a straightforward communication approach during meetings, generally, the Danes have an efficient and conservative approach. At first, Danes tend to be more formal, but you will get to know more of their informal side with more interaction and networking. They are also more open and will talk about their family and their activities in their spare time and during holidays.

 In conclusion, it is always essential that one understands another country’s business culture while doing business in the country. This article helps understand business communication and etiquette in Denmark.