I’ve been a startup marketer for over 20 years, but I’m no magician. People want to believe that a great marketer can do anything, such as fix products that really don’t meet the needs of customers or fix brand name recognition and things of that nature. Sure, good marketing can address some of those issues, but it will not make them completely disappear.
Your colleagues might not be too pleased when they realise that there is no magic wand to make issues go away.
“There is no such thing as a marketing magician,” says Fat Free Media. Illusions can be difficult to shatter, and that’s why colleagues can take it hard when you tell them you can’t perform magic, sort of speaking.
When you come to terms with the fact that you’re not a magician, then you’ll make your life easier. You’ll actually be able to make changes that are real and lasting. With that said, below are a few tips and tricks you might want to try:
1. Set Two Main Goals
Creating a marketing strategy can become complex quickly. You can receive a lot of input from your coworkers, so make sure you listen to what they are saying. Afterwards, focus on accomplishing two main goals.
For example, maybe driving demand and building brand awareness are more important to a startup. If so, then focus on those two things. Don’t go into depth or details at this moment, just make this a starting point.
2. Think About the ‘What If’
Imagine the words ‘what if’ over and over again. Picture your world, and picture that everything is going your way, the media is calling you non-stop and customers are praising you. After you do this, start working backwards.
Think about how you got to that place – could you do it by focusing on your two main goals? What chances did you take? Did you do something at a specific moment that made all the difference in the world?
3. Map Your Steps
There’s nothing wrong with tactics, which actually make up well over 50% of marketing. Ideas don’t just come along on their own. It takes a lot of stamina, hard work and determination to become successful. In short, smart tactics need to be used.
Map out your steps to the “what if” world you thought of. Check your list a second time against your two main goals. Hold people accountable, set deadlines and don’t be afraid to tell people no to certain things.
4. Take in the Feedback
Many marketers are triggered when they hear the word ‘feedback’. When someone tells you they want to provide feedback, it’s tempting to ignore them. However, don’t do it.
Believe it or not, many people want to help and engage you in a constructive conversation. You should listen, even if you have no intentions of acting because listening to feedback is a good opportunity for you to educate people giving it to you. Never know, some of the feedback you receive may help you reach your goals even quicker.
5. Find Your Secret Society
I’ll be heading to a retreat in the near future, and I’ll be joining dozens of other marketing executives. If you can join a group of marketers to discuss your struggles and successes, then do it. If people talk openly, then you’ll gain valuable insights and advice that can help you out. Not only that, but you’ll have a lot of fun.
Remember, practice is the secret behind magic. I firmly believe this. If you want to perform well and up your marketing game, then you need to practice your tricks over and over again.