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DoubleClick Licensed Marketing Partners are verified specialists on the DoubleClick platform. It targets its audience extra precisely, and is sometimes called personalised marketing or one-to-one marketing. Marketing students benefit from the many excellent opportunities for academic and skilled growth supplied by way of the Tobin School.

Postgraduate courses in marketing are inclined to fall underneath the remit of business schools and can often concentrate on a extra theoretical understanding of marketing, such as buyer psychology, technique and branding, in addition to covering areas resembling international marketing and digital marketing.

Dr Christine Eckert: My college students do some group assignments where …