Search engine optimisation (SEO) is a highly effective way to drive customers to your various platforms online – as long as you use it properly. SEO evolves on a continuous basis, and it can be very challenging to stay up-to-date on all of the latest updates. However, making the effort is definitely worth it. An estimated 70-80% of all users exclusively focus on the organic search results and completely ignore the paid listing. Also, 28% of those searches convert and result in a purchase being made.
1. Artificial Intelligence Will Play An Increasingly More Significant Role in SEO
As artificial intelligence (AI) becomes increasingly more prevalent, it is changing the way that people interact with content online. It is especially worthwhile to take note of Google’s AI algorithm. This algorithm is called RankBrain and was introduced a couple of years ago. It plays a very important role in the ranking factors Google uses for its search engine results pages (SERPs). Senior Google scientist Greg Corrado, who helped to develop RankBrain, has highlighted the unique ability that the tool has to learn. He says that other signals are based on insights and discoveries that people have had while retrieving information, but that no learning takes place. This means that over time RankBrain should continue to improve, making Artificial Intelligence one of the top local SEO hampshire trends to keep an eye on.
So, the main question here is how can your SEO be optimised for RankBrain? Although Google will not share any details with us, it is believed by many experts that the major determinant is user experience signals. They can include such factors as time spent on web pages to click-through rate. It is essential to engage and captivate readers with well-organised and useful content. You can use an on-page SEO checker to help assess the strength of your pages based on such points as backlinks and readability.
2. Voice Search Will Be Increasingly Impacting Search Queries
Due to such innovations as Amazon’s Alexa, Apple’s Siri, and Google Assistant, voice search technology has made significant advances. As technology continues to improve, it has also become increasingly popular. It is predicted that the percentage of households owning a spark speaker will be 55% by 2022. In order to optimise your SEO for voice search, your keywords need to be considered. Find longer phrases that are used in daily conversation by people. Voice searches have a tendency to do better with more natural-sounding and longe phases. People have a tendency to abbreviate when they type. For example, an individual may voice search the phrase, “Wha are the new 2021 SEO trends?” but will type in the words “new 2021 SEO trends.”
3. The Search Rankings Will Continue To Be Impacted By Mobile-Friendliness
Google first introduced mobile-first indexing in 2019, which means that the search engine primarily looks at a website’s mobile version, and considers it to be the primary version rather than the desktop version. The change makes sense since almost 73% of all internet users by 2025 will solely access the internet via their mobile devices. Use Google’s free mobile-friendly test to see how effective your mobile website is. Then check out the Google Search Console’s mobile usability report. To ensure that your pages are user-friendly, you need to make sure that your URLs can be crawled by Google. Make sure you haven’t incorporated any disallow directives. Also be aware that the Googlebot will not load any content that requires user interactions, such as swiping or clicking. You need to ensure that Google is able to see what is referred to as lazy-loaded content. The final thing you need to do is make sure the same meta robot tags are used on your mobile and desktop sites.
4. Content That Meets Google’s EAT Principle Is Going To Rank Higher
Google has stressed that it is critical to have quality content to achieve high ranks. But what does Google consider to be “quality?” The EAT principle sums it up: expertise, authoritativeness, and trustworthiness. Those factors help to determine if there is quality, useful content on your webpage. In business niches that fit within the “you money, your life” realm, like finance and health care, the principle is particularly relevant.