Video production refers to the process of capturing moving images in sections, combining them and editing by a producer. The type of audience targeted and the size of production scale usually determine the type of video production resulting to varieties such as film production, event videos and marketing videos.
An idea which builds into a story and is written as a script usually prompts video production. Preproduction, production and postproduction are the three stages that should be followed in video production. The plans, requirements and the time frame required for the video production are all determined at preproduction stage. Video contents are captured at the production phase of video production which is a quite involving. Video sections are edited to ensure that the sound effects and image resolutions are proper and organize them to with an intention of communicating to the audience at the post production stage.
It is the responsibility of a video producer to oversee the idea of video production, provide lighting, cameras, make-up artist and do the budget to eventually actualize video production. Government has legal rights that it has put in place such copy rights and video registration which the producer should adhere to for the video to be legalized. The entertainment industry is very competitive and it is the responsibility of the producer to do whatever it takes for best performance in video production. Advanced technology is one of the factors that has greatly contributed to the quick development in video production.
Video production requires an experienced producer to handle the undertakings involving the actors and video casting. The producer should be able to understand the nature of his audience for the video to be thrilling and also focus on increasing the scope of the targeted audience as this eventually increases marketability of the film. Subtitles have been used by many producers in movie production with the aim of counteracting language barrier especially in situations where there targeted audience use two different languages.
Copyright regulations to avoid plagiarism and rating by viewers are some of the ways a producer should consider in marketing to increase profitability in video production. In the modern society, using videos is one of the easiest ways to pass information to the society and also used to pass knowledge in education facilities as it is quick to interpret visualized images. Some of the importance purposes of video production include preservation of live memories such as weddings, learning, entertainment and a career for many professionals. Young people have come to realize and improve their talents and hobbies such as acting and shooting videos and benefit financially through video productions.