It is a fact that today’s world is a digital one and the website of a company has to be well created to be able to go in this new trend. Considered as the introductory means of a company, a website will show what the company has to offer in the market. More so than having a user friendly website, since this is very important for this strategy, but also it should be designed in such a way that it can attract viewers. In today’s competitive digital world, make sure that your website would come across as highly competent and professional, with seeming graphics, speed of service and usability, thus literally attracting potential customers who would be interested enough to linger in your site. A website with lifeless list menus and static word dense descriptions are not anymore in style, but on the other hand, have a website that is designed with creativity which will entice viewers thus increasing the traffic of your site and help attain a positive bottom figure of the company.
Having a creative web design is thus more of a necessity today so that it can capture the brand’s personality, and to do this web design and planning in a creative way, tech specialists who know what they are doing are suited to do the job, like those IT services professionals. It is therefore easy to say that tech designers are today’s modern age artists.
The buzz word in today’s modernism is minimalism which in marketing strategy plays a role. Being minimal in design would mean incorporating colour extraction and bolder headlines, using simpler universal icons.
It is the end goal of a minimalist site to give a clear visual communication with viewers and potential customers. Usually when we mention the word design, there is an image that goes with it. Today, static presentation is not only the game but being coupled with moving images or video that made 2017 a more exciting year of web design.
There is also now an activity of long scrolling that follows the dynamics of video that more and more are being followed in many websites. The content now of sites are becoming more engaging especially designers are reinventing navigation so that customers will have an easy gathering of information and does not have to go through many pages of the site. In order to give an increase in parallax, a 3D effect is being added to the design.
Among the big and bold graphics and photography, illustration is rising in its popularity, erasing the idea that subtlety of expression has disappeared in the area of artistry but instead has grown in popularity. Since illustration is a visual language that can present firmly and show a brand’s quality in a subtle way, many companies would opt for this design.