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Marketing for the Success of a Business

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Proper marketing can help make a business successful. In fact, everything in a business relies on marketing. According to Mark Cuban who owns the Dallas Mavericks and many entertainment and media companies, “no sales, no company”. So without further ado, here are the basics of successful marketing:

What Is Marketing?

Marketing can be defined as activities that are associated with selling a product or service. Advertising is the most known marketing activity but is not the only one. Consumer research is also an important marketing activity that can better match a company’s product or service to customer needs.

Product design is also another form of marketing that can match a company’s product or service to customer needs. However, marketing is not the sales act itself as some people believe. The sales act is as a result of marketing.

Strategic Marketing

Marketing includes the following activities:

  • Identifying the demand for a