#1: Well Thought Out
While it is important for a website to be aesthetically pleasing, it is even more important for the website to be useful. Before you choose your server or type a HTML tag, you should plan how you want the website to operate. This is significant for both the SEO and user experience as Google considers all website content and structure when ranking on search pages. So, it is recommended that you map out and draft a mock design for the site (known as ‘wireframing’ by designers), then run it by some friends to ensure the site is intuitive and makes sense.
#2: Quick and Convenient Information
Believe it or not, the text should be kept to a minimum when it comes to the mission statement. In fact, all text should try to be concise because people tend to have short attention spans and often skim information. …